Consumer goods

Companies in for instance the food and beverage industry produce and sell consumer products. It means that the companies are active in the Fast Moving Consumer Goods (FMCG) business, and this fact alone puts the companies under specific pressures. In this business it is vital to have a clear communication to the consumers in order to obtain consumer loyalty. To achieve loyalty FCMG companies use brands. When a brand is successful and becomes a strong brand with a high profit margin, the risk of copying increases which means that the risk of losing market share increases exponentially. The best way to protect brands is to use IPRs.

For most FMCG companies its brands encapsulate the competitive edge, and as a consequence it is vital to protect the brand. By using the IPRs to their full potential, Zacco helps to ensure that the investment in the brand and the ensuing business is secure. Zacco is a proactive partner in assisting the client to avoid brand dilution and loss of market share and revenue.

Zacco has experience in working in the FMCG field and understands the priorities of the business. Zacco can assist the client in the entire life of the brand, from creation to and beyond the point of success