Retail

When bringing large quantities of goods to the market, it is critical to ensure that they do not infringe on the IP rights of others. This is important to protect a retailer’s good name, and also to avoid unnecessary expenses due to court cases.

To maintain their market position, retailers must protect their business and prevent others from taking unfair advantage of their goodwill and reputation. A retailer should always take action against possible infringements of their IP rights, in particular trademarks such as the name of the store and any own-label products.

Zacco’s consultants are highly experienced in advising retailers within different retail sectors. Among our biggest clients are supermarkets and department stores and other retailers such as coffee chains, opticians, paint shops and footwear and clothing stores.

Zacco helps develop retailers’ IPR strategies and offers secure and advanced trademark portfolio management. We provide retailers with qualified and tailored advice in all stages of filing trademark applications to ensure the right protection, and provide prosecution and litigation services in the case of infringement. We also conduct clearances of new trademarks and products before commencement of use and sale – and before investments are made.