Trademark and Domain protection

Trademarks were created to protect the consumer in the sense that the consumer would not be confused when choosing a product. At the same time, they protect the goodwill of companies. Companies use their trademark registrations to prevent infringing competitive products from taking their market share.

To be legally recognized as a trademark, a product name must be distinctive and not describe the product in any way, otherwise it will not be eligible for trademark protection.

A trademark is protected through registration with the appropriate authority on the relevant markets. Trademarks are registered using different systems. In Europe there are three different routes for trademark registration.

Today’s global market offers an immense number of products, making it even more vital for companies to safeguard their name and reputation by protecting their trademarks and domain names.

Zacco has the expertise to guide clients through legal requirements so that protection is obtained and upheld. Additionally, Zacco can provide advice on the best use of the trademark and domain name registration systems in Europe.

For information from ICANN.