Identity assets relate to a business’ identity, which appears in multiple channels and places. Brand, design, appearance, smell, sound and feel are all common business identifiers that help characterize a business’ identity. By protecting these business identifiers, you can add value to your business.
Whatever helps your customer recognize that this is your company, product or service is potentially an identity asset. Everything from trademarks, designs, domain names, text & images to licenses, websites and social media can be turned into identity assets that not only will secure your business, but also increase its value.
Where do you mainly communicate and interact with your customer? In a store or online through a website, e-commerce and social media? How do you turn your online presence into actual assets of value? By combining traditional IP services, such as trademark and design protection, with digital brand services, we know how and we take care of all aspects in connection with a company’s identity.
If you want to know more about Innovation Assets and the services we offer, please contact one of our experts in your region: