Evolving IP Value through Tailored Advice and Productised Solutions
Clients increasingly expect their IP partners to do more than execute individual activities across the IP lifecycle. They want advice and solutions that connect IP more clearly to their business priorities, while also providing greater clarity about scope, outcomes, and cost.
Traditionally, IP services have been delivered through highly customised engagements. That remains essential and will continue to be at the core of what we do. Many client challenges require strategic judgment, deep expertise and advice tailored to a specific business situation.
This advisory role is becoming more important, not less. Clients still need support to complete traditional activities within the IP lifecycle, but they also need advisers who understand their business, who can help them identify what matters most and translate IP information into clear choices and action. Technology can support the analysis, and make parts of delivery more efficient, but the value of the adviser lies in applying their expertise and judgment to the client’s specific business context and desired outcome.
At the same time, not every element of support needs to be built from the ground up every time. Where clients face recurring or similar needs, we can organise our expertise into clearly defined solutions that combine a consistent foundation with advice adapted to the client’s situation.
This is the thinking behind the productised solutions we are bringing to the market. A strong product starts with a defined client need. It makes clear what is included, which outcome it is intended to support, how it will be delivered and what it will cost. The early feedback has been encouraging, particularly around the clarity and predictability this provides.
Where client need is continuous, a subscription can provide regular access to expertise, analysis and advice through a clearly defined scope and recurring fee. This creates greater continuity in the relationship and allows us to support clients more proactively over time.
This development is part of a wider change across professional services and within the IP market. Clients are looking for greater transparency and efficiency, but also for advisers who can connect specialist expertise with business decisions, and AI is only accelerating this development. AI can make research, analysis, and execution more efficient, but its potential goes further: combining technology, data and Zacco’s expertise can change how we generate insight, how we deliver services and how we help clients produce better IP and make better business decisions.
For Zacco, the opportunity is to organise our expertise around clearly defined client needs and combine it with a more consistent delivery model. This does not mean that every service should be packaged, standardised, or automated. The model must fit the client problem. Some needs are recurring and sufficiently defined to support a structured solution. Others require highly tailored advice. Often the right answer will combine both: a consistent foundation supported by individual expert judgment.
Innovation is not always about creating something entirely new. It can also mean combining trusted expertise with new ways of delivering it, making that expertise more accessible, more relevant, and more valuable to our clients. This is the direction we are taking at Zacco: building on the expertise that has always been at the heart of our business, while evolving how we turn that expertise into value for our clients.
Antonio Marsico, CEO
