Fredrik Nylin

Joining Zacco in 2021, Fredrik has been a key part of helping to build the Digital Brand Practice, working directly with new and existing clients to identify their needs, and helping them to build a culture of IP and online protection awareness. He advises on trademarks and branding rights and protections, the implications of different IP legal avenues, and how to make the most practical use of their budget.

Fredrik has always been curious about technology, and the role it plays in organisations. His interest in Digital Brands continues to grow as the digital space has developed to encapsulate so many areas of an organisation, from their online presence and underlying systems to IP and investment. His insight and account management skills are a primary reason so many of his clients remain with Zacco as they move from startups to SMEs to multinational companies.

An experienced strategist and keen negotiator, Fredrik often operates as a nerve centre within client organisations, becoming a partner to their business and helping new clients to understand the benefits and potential impacts of the Digital Brand suite of services. This often involves pulling together multiple internal and external stakeholders, and combining creativity with knowledge and expertise, to achieve a shared common goal.