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Onsdag 25. oktober 2017, 7:30

Maximize the value of your intellectual property rights in a global and digital world

Zacco, Östra Hamngatan 5, 411 10 Gothenburg

Intangible assets represent on average more than 80 percent of the company's value. To maximize the value of these assets, an effective intellectual property rights strategy is required that takes into account changes in the business environment. In this two-part seminar series, we will with a team of different skills present how to increase the value of your intellectual property rights through a conscious strategy and practical measures.
 

Part 1 - Establishing strategy and monitoring of intellectual property rights

On the first occasion, we will talk about:

- How to best establish an intellectual property rights strategy

- How to monitor intellectual property rights in a global market

- Effective competition- and technology monitoring

- How to establish effective customs supervision

- How to handle brand monitoring in a digital world
 

Breakfast from 7:30 am, presentation from 8:00 to 9:30 am.

 

Part 2 takes place on 15 November and will focus on actions on intellectual property rights.

Please register via email to marketing@zacco.com.

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Adam Brandt

Adam Brandt

Senior Partner
Attorney at Law
+46 31 725 81 02
Jesper Sundström

Jesper Sundström

Senior Partner
Attorney at Law
+46 31 725 81 23
Paul Winblad

Paul Winblad

Partner
European Patent AttorneyAuthorized Patent Attorney (SE)
+46 31 725 81 28
Tobias Harhoff

Tobias Harhoff

Digital Brand Consultant
+46 732 02 40 97