Zacco CCO Magnus Ljungdahl explains Online IP Protection

Online IP Protection recognises that every right can be used to protect your innovation and identity on websites, social media and online marketplaces. OIPP means using the most effective tool for the job, with results that are often cheaper, faster or more effective than traditional OBP or court action.

In our latest film, Zacco CCO Magnus Ljungdahl explains the concept of OIPP, how it strengthens enforcement opportunities and where OIPP intelligence can be useful beyond enforcement.