Your brand is your most valuable asset, whether you are a small business or a multinational corporation. If you are in the beginning of creating something new or if you have been around for ages, your biggest market and communication channel will be on the internet, either if it is through a blog, webshop or an email.
Therefore it is important to monitor your brand to be able to see how it is used and exposed.
At Zacco, we combine the knowledge of the legal and digital brand to give our clients protection in both worlds. For example, if you have a registered trademark you can go for one strategy, if you do not have a trademark it is important to know that you are at risk and your strategy need to be more aggressive in how you protect yourself.
The problem is that you cannot protect every inch of the internet and therefore we add our monitoring services to be able to see what is happening in the world wide web, this to be able to act fast if we find a threat.
If we find an infringement worth acting on we have different ways to proceed. At Zacco we have Trademark attorneys, Cyber Security and Digital Brands consultants that have long experience in this area and that are able to act in different angles to be able to shut down the infringement fast and effective.
Basically what we are doing is that we help our clients to build a wall around their digital brands. We help them with everything from protecting domain names and DNS services to write strategies and reseller/affiliate agreements
And of course, we make sure that our client does not infringe on someone else’s rights.
We can help to analyse, protect, monitor and enforce infringement in below digital areas: