Zacco invites together with ID Design AB and Oxyma Innovation AB to one event May 17 on design protection and how to design and decorate strengthen its brand and favour sales.
Pernilla Power, ID Design:
About design strategies in interior design that strengthen the brand. How to choose style, colours and material choices aimed at increasing the confidence and experience of staff, customers and guests thereby benefiting sales.
Lars Håkansson, Oxyma Innovation:
Product Identity - Industrial Design as a tool for business-focused product development. Unprofitable products are often the result of eye-catching design and function. Oxyma tells about the possibilities of identifying communicating values and the product's identity in order to addressing the target group, strengthening the brand and creating profitability. We give you an insight into the forces to work with industrial design and product identity as part of brand building.
Joakim Grip, Zacco Sweden:
Design protection has previously played a relatively undisclosed role as intellectual property protection, but in the 21st century, the need, interest and number of registrations have increased sharply. design Protection is cost-effective, easy to understand, can be driven through quickly to registration, has proven to be valuable and can provide very strong product protection. We give you a guide to what can protected with design.
Notify by Monday 8 May. Register here!
We look forward to meeting you!