Zacco's delegates will attend the 31th Annual Meeting hosted by MARQUES in Prague, Czech Republic. The event will look at how brands are shaped by cultural, political and social influences. IP rights are today more prominent worldwide, and consumers are more engaged. That results in growing tensions between trade marks and other IP rights, on one hand, and free speech, cultural sensitivities and political considerations, on the other.
You can find more information about MARQUES here.