China is today one the world’s biggest economies, and the Chinese market in consequently increasingly important to Scandinavian companies.
At this seminar Shengping Yang, Managing Partner and Patent Attorney at Chinese IP firm Beyond, will speak on how to handle IP rights in China with a focus on cost-effective patent prosecution and enforcement of IP rights.
In his speech, he will touch on other areas of IP as well, e.g. software patenting and design protection. He will also share his views on how to take Chinese business culture into account and why this is so important when operating in China.
8.30 Registration and breakfast
9.00 Welcome by Regional Director Peggy Bengtsson, Zacco
9.10 Cost-effective prosecution of Chinese patents
10.10 Enforcement of IP rights in China
11.30 End of seminar
The seminar will be held in English.