The design of products is becoming increasingly important and many companies such as Bang & Olufsen and Apple are strongly associated with their unique design. In more and more industries, products become icons and thus have a high value.
To build these values you need not only good design and extensive marketing, but also protection of your design and other IPRs that can be upheld in a court of law. Design protection is therefore an important tool in your IP strategy. But how do you achieve that?
The seminar will give you insight into the potential of various forms of protection for your design and registration systems in Europe, USA and China.
We are now inviting to an interesting lunch seminar on March 14th where Göran Bergqvist, experienced lawyer, trademark and design attorney at Zacco in Gothenburg, explains how you can protect your design in an effective manner.
The seminar will be held in Swedish.
Register for the seminar!