Whether or not you have an IP portfolio, IP risk management is relevant to you since you are at all times faced with and/or exposed to the risk IP rights infringement – be it that you infringe the rights of others or that your rights as an IP rights holder are infringed. IP infringement, whether you are infringing or being infringed, are high-risk matters which can have significant consequences for your business strategy, finances and reputation.
Risk management is all about identifying risks and, having identified them, prioritizing them to determine what resources that are to be allocated to the management of them – in order for you to realize and reduce the likely impact of them on your organization. As it is, the probability of risk should always be balanced by the resources that are spent trying to eliminate them – sometimes a risk is acceptable to take, sometimes it is not.
This process we call an IP Risk Analysis. For patents, it can include Freedom To Operate analyses, FTO, to evaluate the relevance of patents and other disclosures found in a search and determine whether they can have any impact on your own commercial activities. An IP risk analysis can suggest which measures to implement to mitigate any detected IP risks.
Businesses are never faced with the exact same risk scenarios, and a risk analysis will always be unique to your company – and so is your toolbox for managing your IP risks.
Zacco’s experts can help you understand and take well-considered measures against IP-related risks to help you stay on track businesswise and ensure goal compliance and compliance with your business strategy. IP risk management can be an integral part of your overall business strategy and be considered as important as other business risk you are facing – as, indeed, it relates to the very foundation of your business, namely your brand, products and processes.
At Zacco, we take your risk management even further: We apply a 360° perspective and complement our conventional IP-protection services with eg Digital IP and Cyber Security services – meaning that you get far more than the average IP perspective on matters. With Zacco as your trusted and safe partner, you get a unique combination of legal, technical, digital and Cyber-Security competences.
This has the practical consequence that your Risk Management Analysis and Strategy become a far more fine-meshed net which is more likely to identify impending and future risks, for example including the digital presence of companies and products online – our Digital Brand services, and Cyber Security to minimize the risk of your innovations and information being unintentionally distributed, disclosed and accessed by unauthorized parties.