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Strategy Implementation

Surely, in your company, management relies on business plans and strategies to define goals and accomplish growth at all levels. It probably applies to your IP, too. You have consequently decided on an IP strategy to suit your geography, markets and products. However, being part of an organization, your strategy needs to diffuse through your organization and gain ownership in it – both by innovators, sales & marketing and finance, just to mention a few. In order for that to happen, your strategy must be operational and prove itself in a measurable manner throughout its lifetime. This means that it needs to be relevant at all times to always reflect the overall business plan and best practices of your company.

Even if you have decided not to use conventional IP at all, but rather trade secrets, open source or crowdsourcing, it still makes sense to continuously monitor your market, competition and peers to make well-considered IP (or non-IP) decisions on an educated basis.

External factors may influence your current and relevant strategy, like eg the expected – albeit delayed – unitary patent, UP. Such factors may need to be monitored and their progress incorporated into your strategy.

So how do you translate your IP strategy - from being nothing but a document that requires much effort to keep relevant and which merely outlines the general principles and intended courses of action for your company’s IP - into fully-fledged, implemented and well-managed operational actions and measures?

If your strategy is aligned with company’s business plan and daily operation, one should think that the next steps are logical – and smooth - ones:

Your organization completely understands the process of aligning strategies and is capable of organising and prioritising IP work in accordance with chosen strategies; and your organization also has the resources to fully comprehend and take the actions required under your IP strategy and to handle the company’s innovation load accordingly.

However, that is not always the case, and Zacco can help you facilitate successful implementation and act as your external collaborator to relieve you in peak-load times and complement your own resources – both in terms of technical and legal knowledge; also, you may need an external collaborator to keep you updated on IP-specific matters and the implications to your business and strategy by helping you:

  • Identify the types of IP needed for any given innovation, eg conventional patent, trade secrets, defensive publications
  • Align and install internal and external processes to make sure that input to your patent (or other IP) activities, such as drafting and filings, are aligned with your chosen business strategy to prepare your IP portfolio to your company’s long-term goals
  • Establish best practices taking into account the various stakeholders in your company;
  • In order to gain ownership throughout the organization, clearly articulate how the IP strategy supports your business goals and make them measurable
  • Educate your innovators and inventors:
    •  in your IP strategy and its implications
    • to discover innovations and inventions as they go along and to timely initiate protection of them – by giving them the basic knowledge and insight into IP
    • to keep innovations and inventions secret until proper protection of them has been established
    • to document innovations and inventions to secure your future IP-portfolios and to ensure relevant industry compliance
    • to support in the commercialization of their innovations and inventions
  • Perform, on an ongoing basis and at regular intervals, IP landscape analyses of your IP and that of your competitors
  • Enforce your IP vs other IP and against eg piracy and counterfeiting
  • Analyze, identify and acquire relevant external IP and technology to support the company’s business and IP strategies
  • Review your information disclosures for compliance with company strategy to enable subsequent intended value extraction
  • Extract and measure the value of IP
  • Draft and negotiate licensing agreements, both in-/out- and cross-licensing
  • Apply all of the above plus many more for the entire duration of your IP rights to ensure relevance and compliance with your strategy at all times

This involves many specific processes, and we refer to dedicated pages on this website for more detailed information.

However, at Zacco we take your strategy implementation even further: We apply a 360° perspective and complement our conventional IP-protection services with eg Digital IP and Cyber Security services – meaning that you get far more than the average IP perspective on matters. With Zacco as your trusted and safe partner, you get a unique combination of legal, technical, digital and Cyber-Security competences.

This has the practical consequence that, to prevent your strategy from being disrupted by malign external forces, we also offer counselling on eg the digital presence of your company and products online – our Digital Brand services, and Cyber Security to minimize the risk of your innovations and information being unintentionally distributed, disclosed and accessed by unauthorized parties. 

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Hampus Adlerton

Hampus Adlerton

Senior Partner
Attorney at Law
Claes Agnvall

Claes Agnvall

Senior PartnerTeam Manager
Attorney at LawEuropean Trademark and Design Attorney
Torbjörn Axelsson

Torbjörn Axelsson

Partner
European Patent Attorney
Ulrika Axelsson

Ulrika Axelsson

Attorney at LawEuropean Trademark and Design Attorney
Thomas Rosleff Bækmark

Thomas Rosleff Bækmark

PartnerPatent AttorneyTeam Manager
Viktor Cragéus

Viktor Cragéus

Partner
European Patent Attorney
Tom Ekeberg

Tom Ekeberg

Senior PartnerTeam Manager
European Patent Attorney
Peter Eriksson

Peter Eriksson

Partner
Attorney at LawEuropean Trademark and Design Attorney
Anders Feldt

Anders Feldt

Senior Partner
Attorney at Law
Hans Langan

Hans Langan

Senior Partner
European Patent Attorney
Alison Lawson

Alison Lawson

PartnerChartered Patent AttorneyChartered Trade Mark Attorney
European Patent AttorneyEuropean Trademark Attorney
Jörgen Linde

Jörgen Linde

Team ManagerSenior Partner
European Patent Attorney
Johan Hervius  Löthman

Johan Hervius Löthman

PartnerTeam Manager
European Patent Attorney
Rikard Mikalsen

Rikard Mikalsen

PartnerPatent Attorney
Ane Strand  Nilssen

Ane Strand Nilssen

Associate lawyer
Fabio Pezzolato

Fabio Pezzolato

PartnerEuropean Trademark and Design AttorneyAvvocato, adv. fm.
Lone Prehn

Lone Prehn

Senior Partner
Attorney at LawEuropean Trademark and Design Attorney
Carsten Prusko

Carsten Prusko

Partner
European Patent AttorneyGerman Patent Attorney
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