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Trademarks

A trademark distinguishes your products and services from those of your competitors. The greater the recognition and the appreciation of your trademark, the more financially valuable it becomes. Well-known trademarks represent priceless assets.

A mark of distinction
Trademarks can comprise one or more words, a design or a combination of these. Trademark protection can also be acquired for packaging, such as the distinctive Coca-Cola® bottle. Slogans can also be registered – sometimes even sounds and scents. A good trademark should be unique, easy to remember and suitable for all markets and languages.

National and international protection
The usual procedure to acquire trademark protection is to apply for registration in one or more of the existing 34 product classes and 11 service classes. The application can be for either a national registration, a EU registration or an international application designating the countries who are parties to the Madrid System. At Zacco we can assist you in obtaining registration of your trademark anywhere in the world.

Yours for ever
Your trademark can be maintained indefinitely by paying a renewal fee generally every 10 years. In most countries a trademark can be cancelled if it has not been used for a certain period of time. To prevent others from using your registered trademark, mark it with the ® symbol. A trademark which is not yet registered can be marked with TM.

Domain names
A domain name registration is not an intellectual property right – the only right you acquire is the right to the concrete domain. However, since they have become central to business and to communication, it is a good idea to consider domain names at an early stage.

Full service
A trademark strategy is vital to your business. At Zacco we not only help you to register international trademarks, we also carry out preliminary searches and provide strategic advice. When strategic choices have been made, we can assist you with international license agreements and protect your trademark from infringement. We can represent you before the courts in the countries where we are located and – through our network – coordinate enforcement in any other country.

Trademark Prosecution

A trademark distinguishes your products and services from those of your competitors. Well-known trademarks represent priceless assets.

Oppositions

​Zacco has vast experience in representing our clients in opposition proceedings, which helps our client gain a competitive advantage.

Cancellation Actions

Whether you need to have a trademark cancelled or would like to defend your registration in a cancellation procedure, Zacco can help.

Conflict Handling and Enforcement

It is sometimes necessary to take legal action in order to protect your exclusive right and in order to maintain the value of your trademark.

Clearance Searches

It is important to review whether there are any conflicting trademarks registered prior to adopting and launching a new brand.

Monitoring and Watch

Zacco has access to advanced monitoring tools which will quickly identify any concerning trademark applications.

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Hampus Adlerton

Hampus Adlerton

Senior Partner
Attorney at Law
Claes Agnvall

Claes Agnvall

Senior PartnerTeam Manager
Attorney at LawEuropean Trademark and Design Attorney
Judith Albers

Judith Albers

Attorney at Law
Kristin Kjærheim  Astrup

Kristin Kjærheim Astrup

Senior PartnerManaging Director, Innovation Technology Norway
Attorney at Law
Ulrika Axelsson

Ulrika Axelsson

Attorney at LawEuropean Trademark and Design Attorney
Maria Bark

Maria Bark

IP Coordinator
Maria Beijer

Maria Beijer

Partner
Attorney at Law
Karin Bergetun

Karin Bergetun

Partner
Attorney at LawEuropean Trademark Attorney
Per Vegard  Bergheim

Per Vegard Bergheim

Partner
Attorney at Law
Göran Bergqvist

Göran Bergqvist

Senior Partner
Attorney at LawEuropean Trademark and Design Attorney
Eyðbjørg  Biskopstø

Eyðbjørg Biskopstø

Trademark Paralegal
European Trademark and Design AttorneyQualified Trademark Administrator
Martina Borglund

Martina Borglund

Senior IP Coordinator
Attorney at Law
Iva Kurelic  Bos

Iva Kurelic Bos

IP Administrator
Adam Brandt

Adam Brandt

Senior Partner
Attorney at Law
Birgitte Miller  Brinck

Birgitte Miller Brinck

Trademark and Design Paralegal
European Trademark and Design Attorney
Rie Bentzen Bruhn

Rie Bentzen Bruhn

Trademark & Design Paralegal
European Trademark and Design Attorney
Sigrid Margrethe Dahl

Sigrid Margrethe Dahl

Trademark Assistant
Maria Dettmann

Maria Dettmann

IP Coordinator
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