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Designs

Design protection makes it possible to protect the individual appearance and character of a new product. It can be used as a complementary protection for patented products – and as a key instrument in your branding strategy.

Novel and individual
Designs can be protected regardless of whether the underlying product is functional or mainly ornamental. To qualify for protection, the design must be novel and have individual character. There are exceptions to the novelty requirement since many countries – for example all EU member states – allow a certain grace period.

National, EU or international protection?
The application for registration can be either a national application, an application for a EU Design or an international application designating the countries who are parties to the Haag System. Design Law in the European Union is harmonized to a great extent.

The case for registered protection
Within the EU all designs that meet the requirements for protection are automatically protected as unregistered EU designs against slavish copying from the day they are first made publicly available. The protection lasts for three years. Unregistered design protection can be combined with registered protection if the application is made within the first year of disclosure. Registered protection has a longer term and gives the holder a broader protection.

Period of protection
Within the EU, a registered design may be protected for a maximum of 25 years, provided that the registration is renewed every five years.

Full design protection service
Through our global network we can help you obtain design protection in almost any country in the world.  We can help you every step along the way to making your design a commercial success, from pre-filing research, to documentation and licensing, to the best mode of action if infringement should occur.

Design Prosecution

Design protection makes it possible to protect the individual appearance and character of a new product. It can be used as a complementary protection for patented products.

Cancellation Actions

Whether you need to have a design cancelled or would like to defend your registration in a cancellation procedure, Zacco can help.

Conflict Handling and Enforcement

Zacco’s design attorneys are experienced in solving various legal challenges within the area of design law.

Clearance Searches

It is important to review whether there are any conflicting trademarks registered prior to adopting and launching a new brand.

Monitoring and Watch

Zacco has access to advanced monitoring tools which will quickly identify any concerning trademark applications.

OUR EXPERTS

Hampus Adlerton

Hampus Adlerton

Senior Partner
Attorney at Law
Claes Agnvall

Claes Agnvall

Senior PartnerTeam Manager
Attorney at LawEuropean Trademark and Design Attorney
Judith Albers

Judith Albers

Attorney at Law
Kristin Kjærheim  Astrup

Kristin Kjærheim Astrup

PartnerTeam Manager Legal/Trademark
Attorney at Law
Ulrika Axelsson

Ulrika Axelsson

Attorney at LawEuropean Trademark and Design Attorney
Eric Barrientos

Eric Barrientos

IP Coordinator
Maria Beijer

Maria Beijer

Partner
Attorney at Law
Karin Bergetun

Karin Bergetun

Partner
Attorney at LawEuropean Trademark Attorney
Marita Berggården

Marita Berggården

Senior IP Coordinator
Göran Bergqvist

Göran Bergqvist

Senior Partner
Attorney at LawEuropean Trademark and Design Attorney
Birgitte Miller  Brinck

Birgitte Miller Brinck

Trademark and Design Paralegal
European Trademark and Design Attorney
Rie Bentzen Bruhn

Rie Bentzen Bruhn

Trademark & Design Paralegal
European Trademark and Design Attorney
Marcus Eilenberg

Marcus Eilenberg

Partner
Attorney at Law
Stig Ekmann

Stig H. Ekmann

Partner
Attorney at Law
Matilda Engellau

Matilda Engellau

Senior IP Coordinator
Peter Eriksson

Peter Eriksson

Partner
Attorney at LawEuropean Trademark and Design Attorney
Anders Feldt

Anders Feldt

Senior Partner
Attorney at Law
Nils-Erik Folemark

Nils-Erik Folemark

Senior Partner, Team ManagerAttorney at LawSwedish Authorized IP Attorney
European Trademark Attorney
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