When building or maintaining your IP portfolio of intellectual property assets, it is important to consider how your IP supports and is aligned with your overall and long-term business goals and strategies.
Also, on an everyday basis, you have many business needs like a budget to comply with, impending IP decisions to be made to keep IP rights alive, a market to keep an eye on, etc.; and the obvious complexity of your IP portfolio and the amount of information available create an urgent need for an operative and cost-efficient IP portfolio management solution to allow you more time for IP development work.
Your primary concern is probably to obtain a quick, clear and manageable overview of your company’s IP portfolio to consequently enable you to readily ascertain what IP assets it currently includes, what is missing and how to remedy any strategic deficiencies in it – eg by acquiring user rights to the IP rights of others if needed for you to proceed with your innovation along the lines laid down by your company’s chosen business strategy.
Cost is an all-pervasive consideration at all levels, and, from an IP portfolio management perspective, it is imperative that you invest in, maintain or divest the right IP assets. Maybe your strategy and consequently your IP portfolio should be honed to be more pro-active to respond to a new competitor or become more aggressive to quickly develop a patent portfolio to defend your prime product, its further developments and related products. Also it may be expedient to know whether some aspects of your portfolio management would be better off outsourced – from a cost, time and/or competence perspective.
To enable you to respond agilely to your situation, various measures may be taken and they include to perform an IP audit to review and make an inventory of your existing IP, identify action points and draw up action plans, train your staff and make sure you have correct agreements with them on secrecy and non-disclosure/non-compete clauses, draw up IP policies and review IP processes – indeed the list is too long to be exhaustively reproduced here.
However, at Zacco, we have the full picture and can help you identify the IP aspects you need to address in order to successfully manage your IP portfolio and meet your company’s business goals and strategies. We can help you through the maze of options available to you to enable you to utilize your in-house resources optimally and outsource whatever is most expedient to your business.
Also, we can provide a secure website for your portfolio – we call it Zacco Net Premium - where you can access information on your IP rights 24/7 and when it suits you and your business’ needs.
And speaking of web access: at Zacco we take your IP Portfolio Management even further. We apply a 360° perspective and complement our conventional IP-protection services with eg Cyber Security services – because, at Zacco, we take IT security very seriously. This means that you get far more than the average IP perspective on matters. Our IT interface to you is secure, and we can also make your own IP portfolio Management System and other IT secure to minimize the risk of your innovations, IP assets and information being unintentionally accessed, distributed and disclosed by unauthorized parties.
With Zacco as your trusted and safe partner, you get a unique combination of legal, technical, digital and Cyber-Security competences to help you manage your IP portfolio optimally and securely.