IP Strategy Development
Are you in control of your intangible assets? Developing an IP strategy means that you are taking control of your portfolio of intellectual property assets and setting up a long-term plan for how to assess and leverage their value.
Analyze the business
Which intangible assets does your company have? Are your core assets protected? Can you monetize some assets that you do not need? Independently of the questions you may have, all companies are different, and there are no standard solutions for a proper IP Strategy. What Zacco offers is an IP strategy tailored by a unique team created to serve your company. We provide advice that will strengthen your position in future or present negotiations, if you are interested in buying, selling or licensing IP. There even might be assets you have not thought of yourself as such.
Having analyzed your company’s market situation in combination with your IP’s strengths and weaknesses, we will work together with you and your company’s overall strategy to define the best possible paths/ strategic choices for you to decide on. Even if you decide not to use conventional IP at all, but rather trade secrets, open source or crowdsourcing, it still makes sense to continuously monitor your market to make well-considered IP (or non-IP) decisions on an educated basis. And then you can move on to the next stage, which is to implement the strategy you have decided upon.
Need assistance defining a viable strategy for your IP assets?
Zacco has 150 years’ experience handling our clients’ intangible assets. With our 360⁰ perspective on intellectual property, we will help you to develop an IP strategy that covers more than just your patents, trademarks and designs. We will go further, making sure the strategy takes other assets as your data, client registers and domain names into account. Contact us now!