Webinar – Domain Trust: why you should be aligning your domain, IP and OBP strategy - Zacco

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Webinar – Domain Trust: why you should be aligning your domain, IP and OBP strategy

June 25, 2024

Join MIP and Zacco at 3pm CEST to hear about the increasingly important role that corporate domain management plays in supporting online brand protection and a successful intellectual property strategy.

Corporate domain management is more than just a choice, it has become a necessity for businesses. The key elements range from understanding the intricacies of domain registration and disputes, to strengthening brand identity and enforcing IP rights through the domain management process. Domains and their underlying infrastructure also often play a key role in protecting the integrity of a brand, guarding against brand misuse and fraud, as well as cyber threats. A comprehensive domain management strategy, aligned with IP and online brand protection (OBP), should be on the radar of companies of all sizes. At its core, domain management involves registering, acquiring, and maintaining domain names across various top-level domains (TLDs), including country code TLDs, as well as securing and maintaining the internal infrastructure that underpins them.

Zacco’s Magnus Ljungdahl, Niclas Jonsson and Kristian Elftorp will explain some of the essential domain management principles. They are available to answer questions in a Q&A session at the end of the webinar.

Additional information is available on the Managing IP website here.

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Magnus Ljungdahl
Niclas Jonsson
Commercial Director Digital Brand
Kristian Elftorp
Manager of Legal, Trademarks & Digital Brands (Sweden East & North)