Hybrid IP Portfolio Management – webinar recording available

19 June 2023

On Thursday 15^th June, Zacco and Managing IP collaborated on a webinar on Hybrid IP Portfolio Management:

As the size of an IP portfolio grows, it becomes significantly more time consuming and expensive to maintain. Costs accumulate further when your in-house team are spending their time on administrative tasks, and the maintenance of existing rights, when it could be put to better use focusing on the development and protection of new ideas and innovations.

Alternatively, the cost of losing rights through failure to maintain them could be catastrophic, so what options are available to companies looking to grow their IP portfolio without risking their current rights? An increasing number of companies are finding value in adopting a hybrid IP portfolio management model. Such a model can effectively remove the need for in-house resources to perform some of the more time-consuming tasks, such as renewals, validation or invoice management.

In this webinar, Zacco’s Karin Kärvling Søholt, Director of Strategic Alliances, Betina Hellemann, Director of IP Services and Quality, and Agatha Bergman, Relationship Manager, explained how your business could benefit from a new approach to IP management and offered insight into what questions you should be asking at the first stage of any IP service partnering discussions.

The recording is now available below: