Trademark Prosecution

You can protect your name, slogan or logo by registering it as a trademark. A trademark distinguishes your products and services from those of your competitors. Well-known trademarks represent priceless assets – and we can help make a strategy to make them yours.

Trademarks are many things. For example, you can register as a trademark:

    • a phrase (or expression)
    • a brand name
    • a design
    • a type of packaging (like the distinctive Coca-Cola® bottle)
    • a slogan
    • a logo
    • a sound
    • a scent
    • a movement
    • a combination of the above

What you cannot register as a trademark

There are certain conditions a trademark must fulfil in order to be successfully registered:

    • It must not be merely descriptive. You cannot register words or phrases merely describing your product or service.
    • It must not mislead the consumer. You cannot register a name or product if it is misleading or contrary to current legislation.
    • It must not contain official marks. You cannot include official marks (e.g. a national flag) without permission.

At Zacco, we can assist you with registering your trademark anywhere in the world. Contact us today!

Talk to us!

  • Partner Sales Manager, Denmark
  • Kolding
  • Managing Director Zacco Innovation Technology Göteborg
  • Gothenburg
  • Director Portfolio Outsourcing Senior Executive Partner
  • Copenhagen
  • Malmö
  • Sales Manager Sweden West Team Manager Trademark/Design/Legal
  • Gothenburg
  • Managing Director at Zacco India R&D Private Limited Regional Director India
  • Bangalore
  • Director Digital Trust, Director Marketing and Communication
  • Copenhagen
  • Senior Partner, Area Manager Munich Team Manager
  • Munich
  • Business Developer, Sweden East & North
  • Stockholm
  • Vice Chairman
  • Copenhagen
  • COO
  • Copenhagen
  • Director Cyber Security Services
  • Copenhagen
  • Malmö
  • Managing Director Zacco Innovation Technology Øresund
  • Copenhagen
  • Malmö
  • Attorney at Law, Regional Director, Norway & the UK
  • Oslo
  • Business Line Director Digital Brand Team Manager
  • Gothenburg
  • Regional Director, Sweden East & North Group HR Director
  • Stockholm
  • Regional Director, Sweden West
  • Gothenburg