Anti-Counterfeiting - Zacco
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Anti-Counterfeiting

Have you found copycat versions of your products available for sale in unexpected places? Is someone copying your products or selling fake or pirated goods?

Counterfeiting is the illegal production and sale of goods or packaging that copy or use your patents, design and trademarks without authorisation. In one of their latest reports, the EU claims that counterfeiters and copycats were responsible for almost €2 billion worth of goods and products that have been seized with the EU, and at its borders, in 2020 alone.

Combatting counterfeiters, copycats and fakes is about more than protecting your brand

Counterfeits represent a lot more than just lost revenue, they can seriously harm the reputation of your brand. Many fakes may not pass the rigorous safety tests designed to protect global consumers and can actually represent a potential danger to customers. Similarly, fakes are often of inferior quality or cheaply made, and this can mislead consumers into thinking that such low quality is representative of your brand.

Do not let others profit from your hard work without your permission

Your brand can often be one of your most important and valuable assets and it takes a lot of time, effort and money to establish a positive reputation. It is important to maintain its value and not let others cheapen your brand and reap the profits of your hard work.

Zacco has the technical expertise and experience to help you develop a comprehensive anti-counterfeiting solution and strategy. From continuous monitoring of online marketplaces and social media, to operating directly with customs agents to help them recognise, seize and destroy fake goods, we have a range of tools and services that will assist in preventing counterfeits from reaching your potential customers and damaging your brand.

For more information on how a successful anti-counterfeiting strategy can protect and maintain the value of your brand, reach out to one of the following people:

Contact us

John-Aron Windolf
John-Aron Windolf

Regional Manager Digital Brand Sweden West
Gothenburg

Johanna Forsgren Israelsson
Johanna Forsgren Israelsson

Senior Partner
Skellefteå

Peter Hermansson
Peter Hermansson

Attorney
Gothenburg

Martin Tranälv
Martin Tranälv

Senior Partner
Gothenburg

Patrik Lindahl
Patrik Lindahl

Partner
Stockholm

Thomas Mølsgaard
Thomas Mølsgaard

Partner
Copenhagen

Lone Veisig
Lone Veisig

Paralegal
Copenhagen

Anders Sparlund
Anders Sparlund

Partner
Gothenburg

Maria Dettmann
Maria Dettmann

Trademark Paralegal
Stockholm

Michael Kudera
Michael Kudera

Partner
Munich

Maria Beijer
Maria Beijer

Senior Partner
Malmö

Peter Eriksson
Peter Eriksson

Partner
Stockholm

Marcus Eilenberg
Marcus Eilenberg

Senior Partner
Stockholm

Claes Agnvall
Claes Agnvall

Senior Partner
Stockholm

Kristian Elftorp
Kristian Elftorp

Partner
Stockholm

Louise Thorning Ahle
Louise Thorning Ahle

Senior Attorney
Copenhagen

Thomas Rukin
Thomas Rukin

Regional Director, Norway & the UK
Oslo

Henrik Jespersen
Henrik Jespersen

Partner
Copenhagen

Tobias Harhoff
Tobias Harhoff

Business Line Director Digital Brand
Gothenburg

Jens Herman Ruge
Jens Herman Ruge

Partner
Oslo

Lone Prehn
Lone Prehn

Senior Partner
Copenhagen

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