Design Prosecution - Zacco
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Zacco logotype

Design Prosecution

Have you created a Design or product logo and want to make sure it is protected? Perhaps you have created a new product that is unique in its design, something which will form an integral part of how customers will recognise it as your product?

Designs form an important part of a successful international branding strategy and, like a patent, trademark or any other IP right, designs should be filed with the relevant IP office and registered to discourage others from copying or using them without permission.

Registered designs are also one of the most efficient means of combatting counterfeits. They can complement existing protection against fakes or copycat products by providing customs agents and border control with a visual representation of what your genuine product should look like. Many custom authorities refuse to accept patents in their scope of work so design protections offer an effective alternative, making it significantly easier for them to identify and seize counterfeit versions.

Why should you register or patent a design?

Design Registration, also referred to as Design Patent in the US and some other jurisdictions, allows you to claim, and more importantly, demonstrate ownership of your particular design. We are experts at helping our clients to protect the individual characteristics or appearance of their designs or of a new product. Whether your design is ornamental, a key brand identifier, purely cosmetic or demonstrates an integral part of your product’s function, successfully filing a design registration, or design patent, will place it on record as your intellectual property, helping to prevent infringements and making it far easier to secure and enforce your design rights when necessary.

Design Registration and Filing Requirements

Your designs must be novel and have an individual character to qualify for protection. Zacco can assist you in successfully navigating legislative requirements, advising on which countries might be suitable to pursue and their individual rules around registration. We can identify new markets, and opportunities for commercialisation, and assess where a national design registration might be more useful than a European filing or even using an international filing system, such as the Hague Agreement.

We work with design prosecution directly across in many markets but our international network of trusted local agents ensures that we can protect your designs across the globe. We can help with everything necessary to support and protect the success of your design, and guide you through each stage including:

  • Design IP Strategy
  • Commercialisation Viability
  • Pre-Filing Clearance or Research
  • Filing and Registration
  • Documentation
  • Design Acquisition
  • Licensing
  • Design Enforcement
  • Combatting Design Infringement

We can also help you to provide Customs Agents with a registered design to assist them with identifying and removing counterfeit or similarly misleading versions of your protected product and registered patents or trademarks.

For more information, or to learn more about what the successful safeguarding of your design rights could mean for the development of your brand, reach out to one of the following people:

Contact us

Vibeke Løvdal
Vibeke Løvdal

Trademark & Design Paralegal
Oslo

Eric Barrientos
Eric Barrientos

Patent Paralegal
Stockholm

Johanna Forsgren Israelsson
Johanna Forsgren Israelsson

Senior Partner
Skellefteå

Bolette Isholt Andersen
Bolette Isholt Andersen

Partner
Copenhagen

Mette Møller Nielsen
Mette Møller Nielsen

Patent Paralegal
Aarhus

Thomas Mølsgaard
Thomas Mølsgaard

Partner
Copenhagen

Iva Kurelic Bos
Iva Kurelic Bos

Trademark Paralegal
Stockholm

Anders Sparlund
Anders Sparlund

Partner
Gothenburg

Maria Dettmann
Maria Dettmann

Trademark Paralegal
Stockholm

Steffen Karshøj Hjeds
Steffen Karshøj Hjeds

Partner
Copenhagen

Michael Kudera
Michael Kudera

Partner
Munich

Maria Beijer
Maria Beijer

Senior Partner
Malmö

Inge Lise Ørving
Inge Lise Ørving

Patent Paralegal
Copenhagen

Marita Berggården
Marita Berggården

Senior Patent Paralegal
Linköping

Peter Eriksson
Peter Eriksson

Partner
Stockholm

Anders Feldt
Anders Feldt

Senior Partner
Stockholm

Claes Agnvall
Claes Agnvall

Senior Partner
Stockholm

Louise Thorning Ahle
Louise Thorning Ahle

Senior Attorney
Copenhagen

Thomas Rukin
Thomas Rukin

Regional Director, Norway & the UK
Oslo

Henrik Jespersen
Henrik Jespersen

Partner
Copenhagen

Carolina Lorenzatti
Carolina Lorenzatti

Patent Paralegal
Stockholm

Jens Herman Ruge
Jens Herman Ruge

Partner
Oslo

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