A large company within the beauty industry approached Zacco in their search for a partner that could help them manage and protect their intellectual property assets. After years of successfully growing their business, they experienced an ever-increasing challenge with competitors capitalising from their designs, brands and unique functionalities. Together with the client, we developed a comprehensive IP Strategy for the company. Rather than spending extensive amounts of time and money on enforcing their rights, for instance by shutting down competitors’ products through litigation, we advised the client to license their patents to competitors. This way our client was able to increase their revenue and profits from their intangible assets. We also helped our client formalise license and reseller agreements, which generated revenue exceeding the cost of defending the company’s IP.

A global player in the manufacturing industry sought assistance from Zacco in the early phases of its digitalisation project. Their classic yet analogue products had to transform into the digital era, along with the company as a whole. For this task, we provided a cross-expertise team of software developers and patent attorneys, assisting and educating the company and its employees during the fast-moving development phase. In this process, we identified that the products generated valuable data – as in numbers, statistics and other valuable information – which our client could profit from by performing big data analysis and afterwards sell the results to established content providers. By helping to create and patent the company’s software, and to identify knowhow, we made intangible assets, of which the client was unaware, visible, and increased the value of the company.

When new owners took control of a successful clothing design and manufacturing company, they asked for Zacco’s help to consolidate their IP portfolio, which had become hard to manage. In line with our established work process, we began with identifying, collecting and evaluating all of the company’s trademarks and domain names from a strategic market perspective. As we identified brands and domain names that were no longer in use or of low value, we managed to reduce the size of the portfolio and thereby save our client money. Further, we realised that our client owned the right to a vital component on a sports article. By finding this “hidden” value, we ensured that our client received reasonable compensation from competitors who had infringed on their rights, and increased their recurring revenue by creating license agreements.