When the
world changes,
so do we

The future of
intellectual property

The world is changing and there is a growing need to protect everything from ideas and integrity to data and inventions. To keep up with the needs of our clients, we sort intangible assets into three new, but familiar terms. Together, they cover everything we do, and they define our new way of looking at intellectual property. And cover all aspects of it.

READ ABOUT IP 360

Innovation Assets

Digital Assets

Identity Assets

Innovation Assets

Everything connected with an innovation or an innovation process can become an innovation asset. Patents, Copyrights, licenses, trade secrets, knowhow and processes are all examples of innovation assets that can add value to your business. We look into all aspects that relate to innovation assets and how to manage these.

ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT

Digital Assets

How do you turn data or software into a digital asset? How do you make sure that you are the owner of your data, and how do you keep it safe? At Zacco, we can help you. We advise clients about how to protect and verify data, process it into information and operationalize it, thus turning it into digital assets.

ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT

Identity Assets

Whatever helps your customer recognize that this is your company, product or service is potentially an identity asset. Everything from trademarks, designs, domain names, text & images to licenses, websites and social media can be turned into identity assets that not only will secure your business, but also increase its value.

ASSETS

YOU HAVE ASSETS YOU DON`T KNOW ABOUT

You probably have
assets you don’t know about

Often enough you are in full control of all your intangible assets. But it is most likely that you have hidden assets you don’t know about, assets that would increase your company’s value once they are identified and protected. Our services and processes can easily help you find these assets. The stories below illustrate how intangible assets can emerge from amazingly unexpected places. And how known assets, when managed properly, can generate new ones. Maybe these stories can inspire you to look at your assets in an all new way. A way that can increase the value of your company.

INNOVATION ASSETS

From license to profit

Read the entire story and learn about the assets we identified.

DIGITAL ASSETS

How data outcome increased income

Read the entire story and learn about the assets we identified.

IDENTITY ASSETS

Less IP gave more value

Read the entire story and learn about the assets we identified.

Read More About Innovation Assets

From license to profit

A large company within the beauty industry approached Zacco in their search for a partner that could help them manage and protect their intellectual property assets. After years of successfully growing their business, they experienced an ever-increasing challenge with competitors capitalising from their designs, brands and unique functionalities. Together with the client, we developed a comprehensive IP Strategy for the company. Rather than spending extensive amounts of time and money on enforcing their rights, for instance by shutting down competitors’ products through litigation, we advised the client to license their patents to competitors. This way our client was able to increase their revenue and profits from their intangible assets. We also helped our client formalise license and reseller agreements, which generated revenue exceeding the cost of defending the company’s IP.

ASSETS

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our way of securing your assets

How data outcome increased income

A global player in the manufacturing industry sought assistance from Zacco in the early phases of its digitalisation project. Their classic yet analogue products had to transform into the digital era, along with the company as a whole. For this task, we provided a cross-expertise team of software developers and patent attorneys, assisting and educating the company and its employees during the fast-moving development phase. In this process, we identified that the products generated valuable data – as in numbers, statistics and other valuable information – which our client could profit from by performing big data analysis and afterwards sell the results to established content providers. By helping to create and patent the company’s software, and to identify knowhow, we made intangible assets, of which the client was unaware, visible, and increased the value of the company.

ASSETS

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our way of securing your assets

Less IP gave more value

When new owners took control of a successful clothing design and manufacturing company, they asked for Zacco’s help to consolidate their IP portfolio, which had become hard to manage. In line with our established work process, we began with identifying, collecting and evaluating all of the company’s trademarks and domain names from a strategic market perspective. As we identified brands and domain names that were no longer in use or of low value, we managed to reduce the size of the portfolio and thereby save our client money. Further, we realised that our client owned the right to a vital component on a sports article. By finding this “hidden” value, we ensured that our client received reasonable compensation from competitors who had infringed on their rights, and increased their recurring revenue by creating license agreements.

ASSETS

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our way of securing your assets

Our way of
securing your assets

Today, assets can be found everywhere and in lots of different areas of your business. But regardless of where they are found and generated, they all need to be handled in the same way. That is why we use the same process to protect your intangible assets. We identify them, manage them and monitor them throughout their lifecycle. And when needed, we help you enforce your rights.