When the
world changes,
so do we

The future of
intellectual property

The world is changing and there is a growing need to protect everything from ideas and integrity to data and inventions. To keep up with the needs of our clients, we sort intangible assets into three new, but familiar terms. Together, they cover everything we do, and they define our new way of looking at intellectual property. And cover all aspects of it.

READ ABOUT IP 360
READ MORE ABOUT INNOVATION ASSETS

Innovation Assets

Everything connected with an innovation or an innovation process can become an innovation asset. Patents, Copyrights, licenses, trade secrets, knowhow and processes are all examples of innovation assets that can add value to your business. We look into all aspects that relate to innovation assets and how to manage these.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT
READ MORE ABOUT DIGITAL ASSETS

Digital Assets

How do you turn data or software into a digital asset? How do you make sure that you are the owner of your data, and how do you keep it safe? At Zacco, we can help you. We advise clients about how to protect and verify data, process it into information and operationalize it, thus turning it into digital assets.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT
READ MORE ABOUT IDENTITY ASSETS

Identity Assets

Whatever helps your customer recognize that this is your company, product or service is potentially an identity asset. Everything from trademarks, designs, domain names, text & images to licenses, websites and social media can be turned into identity assets that not only will secure your business, but also increase its value.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT

You probably have
assets you don’t know about

Often enough you are in full control of all your intangible assets. But it is most likely that you have hidden assets you don’t know about, assets that would increase your company’s value once they are identified and protected. Our services and processes can easily help you find these assets. The stories below illustrate how intangible assets can emerge from amazingly unexpected places. And how known assets, when managed properly, can generate new ones. Maybe these stories can inspire you to look at your assets in an all new way. A way that can increase the value of your company.

INNOVATION ASSETS

From license to profit

Read the entire story and learn about the assets we identified.

DIGITAL ASSETS

How data outcome increased income

Read the entire story and learn about the assets we identified.

IDENTITY ASSETS

Less IP gave more value

Read the entire story and learn about the assets we identified.

Read More About Innovation Assets

From license to profit

A large company within the beauty industry approached Zacco in their search for a partner that could help them manage and protect their intellectual property assets. After years of successfully growing their business, they experienced an ever-increasing challenge with competitors capitalising from their designs, brands and unique functionalities. Together with the client, we developed a comprehensive IP Strategy for the company. Rather than spending extensive amounts of time and money on enforcing their rights, for instance by shutting down competitors’ products through litigation, we advised the client to license their patents to competitors. This way our client was able to increase their revenue and profits from their intangible assets. We also helped our client formalise license and reseller agreements, which generated revenue exceeding the cost of defending the company’s IP.
our way of securing your assets
Read More About Digital Assets

How data outcome increased income

A global player in the manufacturing industry sought assistance from Zacco in the early phases of its digitalisation project. Their classic yet analogue products had to transform into the digital era, along with the company as a whole. For this task, we provided a cross-expertise team of software developers and patent attorneys, assisting and educating the company and its employees during the fast-moving development phase. In this process, we identified that the products generated valuable data – as in numbers, statistics and other valuable information – which our client could profit from by performing big data analysis and afterwards sell the results to established content providers. By helping to create and patent the company’s software, and to identify knowhow, we made intangible assets, of which the client was unaware, visible, and increased the value of the company.
our way of securing your assets
Read More About Identity Assets

Less IP gave more value

When new owners took control of a successful clothing design and manufacturing company, they asked for Zacco’s help to consolidate their IP portfolio, which had become hard to manage. In line with our established work process, we began with identifying, collecting and evaluating all of the company’s trademarks and domain names from a strategic market perspective. As we identified brands and domain names that were no longer in use or of low value, we managed to reduce the size of the portfolio and thereby save our client money. Further, we realised that our client owned the right to a vital component on a sports article. By finding this “hidden” value, we ensured that our client received reasonable compensation from competitors who had infringed on their rights, and increased their recurring revenue by creating license agreements.
Our way of securing your assets

Our way of
securing your assets

Today, assets can be found everywhere and in lots of different areas of your business. But regardless of where they are found and generated, they all need to be handled in the same way. That is why we use the same process to protect your intangible assets. We identify them, manage them and monitor them throughout their lifecycle. And when needed, we help you enforce your rights.

By using the same process, we make sure that assets, big and small, get the same thorough treatment. This is vital, because sometimes a small intangible asset can turn into your most valuable one.

READ ABOUT OUR BUSINESS MODEL

Assets you literally
can’t put your finger on

Today, you can find intangible assets in just about every corner of your business. It may seem like a huge and complex task, but identifying intangible assets is easy when you know how and where to look. Listed below are both obvious and surprising examples of where you can find intangible assets.

Reveal your
hidden assets

We have a wide selection of services and a proven work process, which we use to identify, manage and monitor the hidden assets you may have. No asset is too small for us to find and protect. Our broad expertise and service offering ensures that we easily and fast find all your hidden assets – and make them yours to keep.

HOW WE DID IT

Due Diligence: More value for money

Read the whole story and see the services we used

HOW WE DID IT

Hidden values in data

Read the whole story and see the services we used

HOW WE DID IT

Outsourcing of IP portfolio to Zacco

Read the whole story and see the services we used

reveal your hidden assets

Due Diligence: More value for money

A company engaged Zacco in relation to a merger and acquisition (M&A) to carry out assessments of the intellectual property and information security of a potential investment (the “target company”). We initiated the due diligence by mapping the target company’s patents and patent applications, brands and registered trademarks. We also reviewed license and R&D agreements, and assessed security risks. During the mapping, we found that the actual value of the patent portfolio was low relative to the original ‘strength assessment’ that had been carried out by a third party. Key patents within the portfolio were not as strong as presented, and the geographical scope of protection could also be questioned. Thus, by identifying and evaluating the target company’s intellectual property, we helped our client (the acquiring company) to negotiate a better price.
WANT TO KNOW MORE?
reveal your hidden assets

Hidden values in data

A software company that produces mobile applications (“apps”) for the travel industry needed Zacco’s advice on how to utilise the data generated from their apps. First, our team of experienced software developers and cybersecurity consultants analysed the client’s product and level of security. We continued by reviewing their identity assets, such as trademarks and domain names. Next, we created a digital assets strategy and set up a process for how to develop their applications. Finally, we created a strategy for how to extend the protection of their online brands and unique software. As we discovered that the company had not legally ensured that they owned the data, which their apps produced, we helped them create new terms of business and terms of use. We also helped our client to meet the data storage and privacy requirements after implementation of GDPR.
WANT TO KNOW MORE?
reveal your hidden assets

Outsourcing of IP portfolio to Zacco

A large international company approached Zacco and asked for our help to consolidate their extensive and highly complex patent portfolio. The company was looking to reduce administration and to reduce the cost of maintaining their portfolio while reducing the time of pendency. To start with, we identified all assets in their patent portfolio and classified them by level of importance. We then began managing all recordals and validations. Simultaneously, we took over responsibility for their pending patent applications, offering various fixed price agreements leading to reduced application costs. As this turned out to be very cost-effective for our client, they decided to outsource their trademark portfolio to Zacco as well. Thus, we not only helped them to reduce cost and administrative workload, but also to gain better overview of their portfolio.
WANT TO KNOW MORE?

CONTACT

Talk to us about your hidden assets

IP 360

The future of intellectual property

Do you believe in the value of innovative thinking?

Do you want to help visionaries and innovators protect their ideas and inventions? Then come join us at Zacco, where your creativity, accuracy and innovative thinking creates value.

YOUR CAREER AT ZACCO

OUR EXPERTS

Meet our experts

There are almost 500 of them.

NEWS

Fredrik Cappelen elected new Chairman of Zacco’s Board of Directors

June 29, 2020

AWARDS

IAM Patent 1000: Zacco achieves top results on firm and individual level

June 12, 2020

EVENT

Zacco at Infosecurity Denmark 2020

September 30 - October 1, 2020

When the
world changes,
so do we

The future of
intellectual property

The world is changing and there is a growing need to protect everything from ideas and integrity to data and inventions. To keep up with the needs of our clients, we sort intangible assets into three new, but familiar terms. Together, they cover everything we do, and they define our new way of looking at intellectual property. And cover all aspects of it.

READ ABOUT IP 360
READ MORE ABOUT INNOVATION ASSETS

Innovation Assets

Everything connected with an innovation or an innovation process can become an innovation asset. Patents, Copyrights, licenses, trade secrets, knowhow and processes are all examples of innovation assets that can add value to your business. We look into all aspects that relate to innovation assets and how to manage these.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT
READ MORE ABOUT DIGITAL ASSETS

Digital Assets

How do you turn data or software into a digital asset? How do you make sure that you are the owner of your data, and how do you keep it safe? At Zacco, we can help you. We advise clients about how to protect and verify data, process it into information and operationalize it, thus turning it into digital assets.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT
READ MORE ABOUT IDENTITY ASSETS

Identity Assets

Whatever helps your customer recognize that this is your company, product or service is potentially an identity asset. Everything from trademarks, designs, domain names, text & images to licenses, websites and social media can be turned into identity assets that not only will secure your business, but also increase its value.
YOU HAVE ASSETS YOU DON`T KNOW ABOUT

You probably have
assets you don’t know about

Often enough you are in full control of all your intangible assets. But it is most likely that you have hidden assets you don’t know about, assets that would increase your company’s value once they are identified and protected. Our services and processes can easily help you find these assets. The stories below illustrate how intangible assets can emerge from amazingly unexpected places. And how known assets, when managed properly, can generate new ones. Maybe these stories can inspire you to look at your assets in an all new way. A way that can increase the value of your company.

INNOVATION ASSETS

From license to profit

Read the entire story and learn about the assets we identified.

DIGITAL ASSETS

How data outcome increased income

Read the entire story and learn about the assets we identified.

IDENTITY ASSETS

Less IP gave more value

Read the entire story and learn about the assets we identified.

Read More About Innovation Assets

From license to profit

A large company within the beauty industry approached Zacco in their search for a partner that could help them manage and protect their intellectual property assets. After years of successfully growing their business, they experienced an ever-increasing challenge with competitors capitalising from their designs, brands and unique functionalities. Together with the client, we developed a comprehensive IP Strategy for the company. Rather than spending extensive amounts of time and money on enforcing their rights, for instance by shutting down competitors’ products through litigation, we advised the client to license their patents to competitors. This way our client was able to increase their revenue and profits from their intangible assets. We also helped our client formalise license and reseller agreements, which generated revenue exceeding the cost of defending the company’s IP.
our way of securing your assets
Read More About Digital Assets

How data outcome increased income

A global player in the manufacturing industry sought assistance from Zacco in the early phases of its digitalisation project. Their classic yet analogue products had to transform into the digital era, along with the company as a whole. For this task, we provided a cross-expertise team of software developers and patent attorneys, assisting and educating the company and its employees during the fast-moving development phase. In this process, we identified that the products generated valuable data – as in numbers, statistics and other valuable information – which our client could profit from by performing big data analysis and afterwards sell the results to established content providers. By helping to create and patent the company’s software, and to identify knowhow, we made intangible assets, of which the client was unaware, visible, and increased the value of the company.
our way of securing your assets
Read More About Identity Assets

Less IP gave more value

When new owners took control of a successful clothing design and manufacturing company, they asked for Zacco’s help to consolidate their IP portfolio, which had become hard to manage. In line with our established work process, we began with identifying, collecting and evaluating all of the company’s trademarks and domain names from a strategic market perspective. As we identified brands and domain names that were no longer in use or of low value, we managed to reduce the size of the portfolio and thereby save our client money. Further, we realised that our client owned the right to a vital component on a sports article. By finding this “hidden” value, we ensured that our client received reasonable compensation from competitors who had infringed on their rights, and increased their recurring revenue by creating license agreements.
Our way of securing your assets

Our way of
securing your assets

Today, assets can be found everywhere and in lots of different areas of your business. But regardless of where they are found and generated, they all need to be handled in the same way. That is why we use the same process to protect your intangible assets. We identify them, manage them and monitor them throughout their lifecycle. And when needed, we help you enforce your rights.

By using the same process, we make sure that assets, big and small, get the same thorough treatment. This is vital, because sometimes a small intangible asset can turn into your most valuable one.

READ ABOUT OUR BUSINESS MODEL

Assets you literally
can’t put your finger on

Today, you can find intangible assets in just about every corner of your business. It may seem like a huge and complex task, but identifying intangible assets is easy when you know how and where to look. Listed below are both obvious and surprising examples of where you can find intangible assets.

Reveal your
hidden assets

We have a wide selection of services and a proven work process, which we use to identify, manage and monitor the hidden assets you may have. No asset is too small for us to find and protect. Our broad expertise and service offering ensures that we easily and fast find all your hidden assets – and make them yours to keep.

HOW WE DID IT

Due Diligence: More value for money

Read the whole story and see the services we used

HOW WE DID IT

Hidden values in data

Read the whole story and see the services we used

HOW WE DID IT

Outsourcing of IP portfolio to Zacco

Read the whole story and see the services we used

reveal your hidden assets

Due Diligence: More value for money

A company engaged Zacco in relation to a merger and acquisition (M&A) to carry out assessments of the intellectual property and information security of a potential investment (the “target company”). We initiated the due diligence by mapping the target company’s patents and patent applications, brands and registered trademarks. We also reviewed license and R&D agreements, and assessed security risks. During the mapping, we found that the actual value of the patent portfolio was low relative to the original ‘strength assessment’ that had been carried out by a third party. Key patents within the portfolio were not as strong as presented, and the geographical scope of protection could also be questioned. Thus, by identifying and evaluating the target company’s intellectual property, we helped our client (the acquiring company) to negotiate a better price.
WANT TO KNOW MORE?
reveal your hidden assets

Hidden values in data

A software company that produces mobile applications (“apps”) for the travel industry needed Zacco’s advice on how to utilise the data generated from their apps. First, our team of experienced software developers and cybersecurity consultants analysed the client’s product and level of security. We continued by reviewing their identity assets, such as trademarks and domain names. Next, we created a digital assets strategy and set up a process for how to develop their applications. Finally, we created a strategy for how to extend the protection of their online brands and unique software. As we discovered that the company had not legally ensured that they owned the data, which their apps produced, we helped them create new terms of business and terms of use. We also helped our client to meet the data storage and privacy requirements after implementation of GDPR.
WANT TO KNOW MORE?
reveal your hidden assets

Outsourcing of IP portfolio to Zacco

A large international company approached Zacco and asked for our help to consolidate their extensive and highly complex patent portfolio. The company was looking to reduce administration and to reduce the cost of maintaining their portfolio while reducing the time of pendency. To start with, we identified all assets in their patent portfolio and classified them by level of importance. We then began managing all recordals and validations. Simultaneously, we took over responsibility for their pending patent applications, offering various fixed price agreements leading to reduced application costs. As this turned out to be very cost-effective for our client, they decided to outsource their trademark portfolio to Zacco as well. Thus, we not only helped them to reduce cost and administrative workload, but also to gain better overview of their portfolio.
WANT TO KNOW MORE?

CONTACT

Talk to us about your hidden assets

IP 360

The future of intellectual property

Do you believe in the value of innovative thinking?

Do you want to help visionaries and innovators protect their ideas and inventions? Then come join us at Zacco, where your creativity, accuracy and innovative thinking creates value.

YOUR CAREER AT ZACCO

OUR EXPERTS

Meet our experts

There are almost 500 of them.

NEWS

Fredrik Cappelen elected new Chairman of Zacco’s Board of Directors

June 29, 2020

AWARDS

IAM Patent 1000: Zacco achieves top results on firm and individual level

June 12, 2020

EVENT

Zacco at Infosecurity Denmark 2020

September 30 - October 1, 2020

When the
world changes,
so do we

The future of
intellectual property

The world is changing and there is a growing need to protect everything from ideas and integrity to data and inventions. To keep up with the needs of our clients, we sort intangible assets into three new, but familiar terms. Together, they cover everything we do, and they define our new way of looking at intellectual property. And cover all aspects of it.

READ ABOUT IP 360

Innovation Assets

Everything connected with an innovation or an innovation process can become an innovation asset. Patents, Copyrights, licenses, trade secrets, knowhow and processes are all examples of innovation assets that can add value to your business. We look into all aspects that relate to innovation assets and how to manage these.

Digital Assets

How do you turn data or software into a digital asset? How do you make sure that you are the owner of your data, and how do you keep it safe? At Zacco, we can help you. We advise clients about how to protect and verify data, process it into information and operationalize it, thus turning it into digital assets.

Identity Assets

Whatever helps your customer recognize that this is your company, product or service is potentially an identity asset. Everything from trademarks, designs, domain names, text & images to licenses, websites and social media can be turned into identity assets that not only will secure your business, but also increase its value.

You probably have
assets you don’t know about

Often enough you are in full control of all your intangible assets. But it is most likely that you have hidden assets you don’t know about, assets that would increase your company’s value once they are identified and protected. Our services and processes can easily help you find these assets. The stories below illustrate how intangible assets can emerge from amazingly unexpected places. And how known assets, when managed properly, can generate new ones. Maybe these stories can inspire you to look at your assets in an all new way. A way that can increase the value of your company.

INNOVATION ASSETS

From license to profit

Read the entire story and learn about the assets we identified.

DIGITAL ASSETS

How data outcome increased income

Read the entire story and learn about the assets we identified.

IDENTITY ASSETS

Less IP gave more value

Read the entire story and learn about the assets we identified.

Read More About Innovation Assets

From license to profit

A large company within the beauty industry approached Zacco in their search for a partner that could help them manage and protect their intellectual property assets. After years of successfully growing their business, they experienced an ever-increasing challenge with competitors capitalising from their designs, brands and unique functionalities. Together with the client, we developed a comprehensive IP Strategy for the company. Rather than spending extensive amounts of time and money on enforcing their rights, for instance by shutting down competitors’ products through litigation, we advised the client to license their patents to competitors. This way our client was able to increase their revenue and profits from their intangible assets. We also helped our client formalise license and reseller agreements, which generated revenue exceeding the cost of defending the company’s IP.
ASSETS YOU CAN’TPUTYOURFINGERON
Read More About Innovation Assets

How data outcome increased income

A global player in the manufacturing industry sought assistance from Zacco in the early phases of its digitalisation project. Their classic yet analogue products had to transform into the digital era, along with the company as a whole. For this task, we provided a cross-expertise team of software developers and patent attorneys, assisting and educating the company and its employees during the fast-moving development phase. In this process, we identified that the products generated valuable data – as in numbers, statistics and other valuable information – which our client could profit from by performing big data analysis and afterwards sell the results to established content providers. By helping to create and patent the company’s software, and to identify knowhow, we made intangible assets, of which the client was unaware, visible, and increased the value of the company.
ASSETS YOU CAN’TPUTYOURFINGERON
Read More About Innovation Assets

Less IP gave more value

When new owners took control of a successful clothing design and manufacturing company, they asked for Zacco’s help to consolidate their IP portfolio, which had become hard to manage. In line with our established work process, we began with identifying, collecting and evaluating all of the company’s trademarks and domain names from a strategic market perspective. As we identified brands and domain names that were no longer in use or of low value, we managed to reduce the size of the portfolio and thereby save our client money. Further, we realised that our client owned the right to a vital component on a sports article. By finding this “hidden” value, we ensured that our client received reasonable compensation from competitors who had infringed on their rights, and increased their recurring revenue by creating license agreements.
ASSETS YOU CAN’TPUTYOURFINGERON

Our way of
securing your assets

Today, assets can be found everywhere and in lots of different areas of your business. But regardless of where they are found and generated, they all need to be handled in the same way. That is why we use the same process to protect your intangible assets. We identify them, manage them and monitor them throughout their lifecycle. And when needed, we help you enforce your rights.

By using the same process, we make sure that assets, big and small, get the same thorough treatment. This is vital, because sometimes a small intangible asset can turn into your most valuable one.

READ ABOUT OUR BUSINESS MODEL

Assets you literally
can’t put your finger on

Today, you can find intangible assets in just about every corner of your business. It may seem like a huge and complex task, but identifying intangible assets is easy when you know how and where to look. Listed below are both obvious and surprising examples of where you can find intangible assets.

Reveal your
hidden assets

We have a wide selection of services and a proven work process, which we use to identify, manage and monitor the hidden assets you may have. No asset is too small for us to find and protect. Our broad expertise and service offering ensures that we easily and fast find all your hidden assets – and make them yours to keep.

HOW WE DID IT

Due Diligence: More value for money

Read the whole story and see the services we used

HOW WE DID IT

Hidden values in data

Read the whole story and see the services we used

HOW WE DID IT

Outsourcing of IP portfolio to Zacco

Read the whole story and see the services we used

Due Diligence: More value for money

A company engaged Zacco in relation to a merger and acquisition (M&A) to carry out assessments of the intellectual property and information security of a potential investment (the “target company”). We initiated the due diligence by mapping the target company’s patents and patent applications, brands and registered trademarks. We also reviewed license and R&D agreements, and assessed security risks. During the mapping, we found that the actual value of the patent portfolio was low relative to the original ‘strength assessment’ that had been carried out by a third party. Key patents within the portfolio were not as strong as presented, and the geographical scope of protection could also be questioned. Thus, by identifying and evaluating the target company’s intellectual property, we helped our client (the acquiring company) to negotiate a better price.

Hidden values in data

A software company that produces mobile applications (“apps”) for the travel industry needed Zacco’s advice on how to utilise the data generated from their apps. First, our team of experienced software developers and cybersecurity consultants analysed the client’s product and level of security. We continued by reviewing their identity assets, such as trademarks and domain names. Next, we created a digital assets strategy and set up a process for how to develop their applications. Finally, we created a strategy for how to extend the protection of their online brands and unique software. As we discovered that the company had not legally ensured that they owned the data, which their apps produced, we helped them create new terms of business and terms of use. We also helped our client to meet the data storage and privacy requirements after implementation of GDPR.

Outsourcing of IP portfolio to Zacco

A large international company approached Zacco and asked for our help to consolidate their extensive and highly complex patent portfolio. The company was looking to reduce administration and to reduce the cost of maintaining their portfolio while reducing the time of pendency. To start with, we identified all assets in their patent portfolio and classified them by level of importance. We then began managing all recordals and validations. Simultaneously, we took over responsibility for their pending patent applications, offering various fixed price agreements leading to reduced application costs. As this turned out to be very cost-effective for our client, they decided to outsource their trademark portfolio to Zacco as well. Thus, we not only helped them to reduce cost and administrative workload, but also to gain better overview of their portfolio.

CONTACT

Talk to us about your hidden assets

IP 360

The future of intellectual property

Do you believe in the value of innovative thinking?

Do you want to help visionaries and innovators protect their ideas and inventions? Then come join us at Zacco, where your creativity, accuracy and innovative thinking creates value.

YOUR CAREER AT ZACCO

OUR EXPERTS

Meet our experts

There are almost 500 of them.

NEWS

Fredrik Cappelen elected new Chairman of Zacco’s Board of Directors

June 29, 2020

AWARDS

IAM Patent 1000: Zacco achieves top results on firm and individual level

June 12, 2020

EVENT

Zacco at Infosecurity Denmark 2020

September 30 - October 1, 2020